It may still be July, but it’s never too early to get a jump on holiday shopping! Zulily has officially launched its Top 25 Holiday Toys list so you have an idea of what kids are excited to play with this year.

The company is once again the first to get its annual list out after it launched its holiday toy list last July. According to Numerator, increasing cost of living and inflation will have a massive impact on the holiday toy market, with 65% of consumers planning to buy their gifts from sales. Zulily’s hot toys are currently available for up to 50% off. 

“While kids are excitedly counting down the days until they get to open their presents, moms have the tough job of finding toys they’ll love, and this year, finding ways to save is more important than ever as we’re seeing the cost of essentials increase,” says Zulily’s Toy Expert Joe Glass. “To help guide moms’ decisions and maximize their time and budgets, we’re excited to present our annual top toy list early with exclusive deals on the most popular and trusted toy brands.”

This year’s list includes toys from LEGO, Jazwares, Mattel, Melissa & Doug, Hand2Mind, Exploding Kittens, and more. Stay tuned for our own Toy Insider holiday gift guide coming this Setepmber with our Hot 20 list to see our picks for the hottest toys of the year — you won’t want to miss it!

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.