From creative play and imaginative adventures to games, collectibles, and hands-on activities, there’s a whole world of toys waiting to spark kids’ interests.
Whether they’re into crafting, storytelling, building, playing pretend, or simply trying something new, these picks from trusted companies like Blue Marble and Joy Costumes offer plenty of ways to play, explore, and have fun. Scroll to discover 39 toys — including girl-powered picks showcasing icons like Olivia Rodrigo, Barbie, and Rapunzel — for the kids in your life, with options for a range of ages, price points, personalities, and play styles.
BARBIE CRYSTAL GROWING KIT
Kids can grow a one-of-a-kind crystal over the span of a few days. The kit includes a display stand, magnifying glass, and a real quartz specimen.
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THE RAPUNZEL COSTUME DRESS
Kids enjoy imaginative play in this comfortable, Rapunzel-inspired dress features a stretchy lavender velvet bodice, delicate detailing, puffed sleeves, and layers of pink and purple tulle. The dress offers a soft cotton-lined skirt and no glitter mess.
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KPOP DEMON HUNTERS SINGING FASHION DOLLS
KPop Demon Hunters Rumi, Mira, and Zoey each rock their “Golden” performance looks and sing a clip from the hit song. Each poseable doll’s outfit features sculpted, shimmering details.
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SOLARFLOWERS
Kids can build this motorized flower model with moving petals, powered by a solar panel, while learning about mechanical systems like motors and planetary gears. The kit teaches kids how solar cells generate electricity.
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YES & KNOW ORIGINAL INVISIBLE INK TRIVIA GAME BOOKS
With six new titles and Surprize Ink color technology, these classic trivia game books feature riddles that kids can solve, then reveal hidden answers with the included pen. Each book has 36 pages of games, trivia, and brain teasers.
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NEEDOH COLLECTION
From Dream Drops and Jelly Squish to Fuzz Balls and Knittens, NeeDoh has dozens of squishy fidgets in bright, neon colors. NeeDoh comes in a variety of sizes, textures, and more for squishing, stretching, and squeezing.
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CHOMPSAW + INVENTOR’S CLUB
ChompSaw is a kid-safe power tool for inventing cardboard creations. Sold separately, the Inventor’s Club subscription service provides patterns, stickers, and more to complete projects with help from the ChompSaw.
Product Facts
- MSRP:
- $249 (ChompSaw); $26-238.88 (Inventor’s Club)
- Age:
- 3+ (ChompSaw); 8+ (Inventor's Club)
- Manufacturer:
- CHOMPSHOP
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DUNGEONS & DRAGONS QUESTERS
Dungeons & Dragons goes beyond the tabletop with these figures that encourage imaginative, fantasy-inspired play. Collect buildable figures, 1.75-inch mystery creatures, and more.
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BUTTERLUVS
These buttery soft plushies are snuggle-ready and come in kids’ favorite animals: bunnies, monkeys, bears, and capybaras. Available in three sizes: 4.5 inches, 6 inches, and 8 inches.
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DESIGN YOUR OWN RAILROAD FLOOR PUZZLE
Kids can design their own railroad adventure with this 48-piece floor puzzle. Sturdy pieces feature up to 20 feet of built-in tracks for two included wind-up trains.
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GET LOUD
In this fast-paced party game, players have 60 seconds to act out or describe as many words as they can — in English or Español — for their team to guess, from Latin American dishes and famous celebs to pop culture and geography.
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GUI GUI MEGA SLIME HAUL
With more than 50 accessories and mix-ins, four regular-size slimes, and a mini slime pack, kids can customize their own dazzling slime creations and store them in the large container.
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CRUNCHLABS BY MARK ROBER — EGG DROP CHALLENGE
Inspired by Mark Rober’s amazing Egg Drop from Space YouTube video, the Egg Drop Challenge will send kids ‘scrambling’ to test their skills and try this classic engineering experiment at home. The challenge: keep the egg safe from cracking open by building a protective structure around it. Start by using the connectors and pieces to…
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CHEERY LANE HOUSE PLAY SET
Kids can enter the miniature world of Cheery Lane with this interactive playset, featuring modular corners and fold-out rooms. Kids open and close the windows and doors, mix and match the furniture, and create new stories for the figures.
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ROAST
In this sugary-sweet strategy game, players compete to craft the perfect s’mores by toasting marshmallows over a campfire. The longer the mallow is over the fire, the more points it’s worth, but push your luck, and you might get burned or attacked by other players. The player with the most s’mores at the end wins.
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ADIDAS X CARE BEARS COLLECTION
The adult Superstars include a Care Bears collectible keychain. | Source: Adidas
Cuddle up with the Care Bears. | Source: Adidas/The Toy Insider
Adults can join the fun, too! | Source: Adidas/The Toy Insider
Step into sweetness with these Care Bears sneakers. | Source: Adidas/The Toy Insider
Kids can let their style shine. | Source: Adidas/The Toy Insider
The line includes graphic tees, hoodies, and more. | Source: Adidas/The Toy Insider
Each design features a kid-favorite bear. | Source: Adidas/The Toy Insider
These shoes will be the star of the show. | Source: Adidas/The Toy Insider
These designs are a dream come true. | Source: Adidas/The Toy Insider
Bundle up with the beloved bears. | Source: Adidas/The Toy Insider
These Cheer Bear sneakers light up. | Source: Adidas/The Toy Insider
Add a little whimsy to kids' wardrobes. | Source: Adidas/The Toy Insider
Grab the adult styles in pink or blue. | Source: Adidas
Fashion meets fuzzy! | Source: Adidas/The Toy Insider
Add a little magic to Monday mornings. | Source: Adidas/The Toy Insider
Fans can get their paws on the collection now. | Source: Adidas/The Toy Insider
This adorable lineup features Care Bears-inspired sneakers, slides, hoodies, hats, graphic tees, backpacks, and more in infants', kids', and adult sizes.
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CLICKEEZ SERIES 3: BUBBLE POPS
Series 3 has four new themes: Pink Life, Baked Goodies, Magical Glow, and Forest Pals. These Clickeez feature a softer, rounder design and an all-new, satisfying POP-clicking sound. Collect, customize, and trade with connectable keyclips that clip to backpacks and keychains.
Product Facts
- MSRP:
- 2-Pack: $4.99; 5-Pack: $9.99; 12-Pack: $19.99; Deluxe Keychain: $12.99; Keyboard Mega Pack: $29.99
- Age:
- 6+
- Manufacturer:
- GOLIATH
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HOP ‘N GLOW LED JUMP ROPE
This take on a classic jump rope features seven feet of LED-lit rope and an on/off switch to activate the lights. Kids can jump right into the fun, as each jump rope comes with batteries.
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FISHER-PRICE LITTLE PEOPLE COLLECTOR — GILMORE GIRLS
It’s more than just a show — it’s a lifestyle. This set features Rory, Lorelai, Emily, and Luke reimagined as Fisher-Price Little People collectibles.
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CRAYOLA CLICKS LINE — MARKERS, COLORED PENCILS, & HIGHLIGHTERS
No more lost caps and more clickable fun Crayola Clicks! This versatile line includes Clicks Colored Pencils, Clicks Highlighters, and beloved Clicks Markers, designed for kids, classrooms, and coloring enthusiasts of all ages.Crayola Clicks Colored Pencils: Crayola Clicks Colored Pencils are mechanical pencil sets designed for smooth, reliable creativity at school, home, or work with…
Product Facts
- MSRP:
- Clicks Markers, Colored Pencils, and 10-count Highlighters: $12.99; 4-count Highlighters: $5.99
- Age:
- 6+
- Manufacturer:
- CRAYOLA
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MYSTERY SQUISHY DUMPLINGS
These viral squishy dumplings are available in a variety of colors and textures. The mystery packaging looks like a dumpling steamer, leading to a nationwide chase for the highly desired golden dumpling.
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MINDFRAMES CLICK ’N’ CREATE COMPLETE WEARABLE CONSTRUCTION SET
Families can create wearable designs like glasses and bracelets or build 3D structures by snapping together more than 130 colorful geometric shapes. The construction set also includes 10 guided activities.
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BOBA BLAST
This party game encourages competitive play, strategy, and dexterity while offering new challenges every round. Easy to learn, players use spoons to launch and flip boba into the cup, aiming to land the most to win the game.
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BRIO SPACE STATION SET
This 40-piece train set features a high-tech space lab on an elevated planetary railway. It features an astronaut, a rover, a glow-in-the-dark alien, and more. Kids can use the magnets in the suit along with the rover to collect the cargo and transport it back to the lab.
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ELEMENT ICON GRAY SKATEBOARD 31-INCHES
Complete high-quality popsicle skateboard deck is made from 31" x 7.75" 7ply full sheet high-density wood, for beginner kids or advanced users 7.75" wide shape for increased edge control, smooth wheels and bushings, and a tighter turn radius Super fast Element Abec 5 speed bearings, 5” Geo Lite trucks with hardened steel axle 51MM 95A…
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BLUEY’S LIGHT & SURPRISE HEELER HOUSE
Kids can make up their own Bluey-inspired stories with this 2-foot-tall playset. Each room in the five-story home features themed accessories, and the top of the chimney projects spinning stars and moons just like Bluey’s own light projector.
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CROCS X TOUCHLAND HAND MIST CASE
This hand sanitizer case come in five colors: Jet Black, Sugarpop Pink, Cloudwave Blue, Cosmic White, and Pixie Lavender. Each case comes with five themed Jibbitz that bring immaculate vibes to any look.
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NERF KPOP DEMON HUNTERS
KPop Demon Hunters fans can gear up for the takedown with foam versions of HUNTR/X’s signature weapons, including Mira’s Curved Moon Sword, Rumi’s Four Tiger Sword, and Zoey’s Spirit Blades.
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LATINISTAS LEYENDAS Y CULTURA FASHION DOLL COLLECTION
This collection features three dolls — Juliana, Lola, and Daniella — all rocking outfits that celebrate iconic moments in Latin culture. Each doll features 15 points of articulation and comes with a variety of accessories.
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FLOWART DOT BY LETTER MOONLIT GARDEN
Kids can enter the "flow state" with this meditative activity, which uses a guided letter key to fill the page with vibrant dots. Includes a full-sized pad for 20 hours of dotting and four double-sided metallic ink markers.
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SQUEEEZY SQUISHY BUTTER
This jumbo squishy butter stick is more than 10 inches long. Kids can stretch it, twist it, and watch it slowly bounce back for satisfying, mess-free fidget fun. It’s made from high-quality, nontoxic materials.
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ROOTBOUND: A TANGLED NOVEL
This Tangled-inspired young adult fantasy novel takes young readers on a journey to the Kingdom of Corona and beyond. Join Rapunzel, Eugene, and Pascal as they head to the neighboring Kingdom of Astera, discovering hidden truths about the place and themselves along the way.
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STARBOX SAD BABY CARE BEARS
The Sad Baby Care Bears collection includes ZURU’s Sad Baby figurines dressed as Care Bears. There is also a rare Togetherness Bear in only 1 out of 128 blind boxes.
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SUITE SPACES HELLO KITTY AND FRIENDS KUROMI LIVING ROOM SET
This set includes dark purple and black accessories inspired by Kuromi, such as a chair, a TV stand, a transforming TV, a footrest, a controller, and other decor pieces like wall bats and plants. Kids can unbox, build, and customize the room, then connect additional room sets to build a larger Suite Spaces house.
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BIGGIE WIGGLITZ
These keychain fidget toys are 166% larger than the original Wigglitz, offering kids a bigger wiggle, an enhanced sensory experience, and six characters to collect.
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FRESH SQUEEZED FRUIT SCENTED GEL PEN
Squeeze a little sunshine onto your pages with fruit-scented pens that are perfect for everyday notes, doodles, and lists. These smooth-writing gels feature scents of peach, pineapple, strawberry, and watermelon.
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JELLY BLOX SQUISH TRAIN
Toddlers can improve their fine motor skills with a 35-piece construction set featuring seven adorable characters, 20 buildable train parts, and eight cargo blocks.
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SANIBEL
This tile-placement game transports players to the beach, combining stress-free gameplay with engaging strategy for a calming experience.
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LEGO EDITIONS OLIVIA RODRIGO COLLECTION
Bring Olivia Rodrigo's discography to your display with these new LEGO sets. | Source: The LEGO Group
We're so obsessed with these sets. Perfect for LEGO lovers and Livies alike, this lineup features five building kits that celebrate the most iconic songs, eras, and moments from Olivia Rodrigo's career. Jam-packed with callbacks and clues for what’s next, it’s brutal trying to pick a favorite.
