Build-A-Bear Turns 30 with the Return of a Bear-y Familiar Friend

Build-A-Bear Workshop is celebrating its 30th birthday with the relaunch and reimagining of a new Bearemy plush, inspired by the classic 1999 mascot! 

Parents of little ones today may recognize their old buddy Bearemy, who has been a part of the Build-A-Bear family for nearly three decades. Now, a new generation of kids can make memories with Bearemy in his latest edition.

Families can purchase Bearemy on the Build-A-Bear website now, either on his own or dressed in a commemorative vault outfit. Kids can also give the bears they may already have a celebratory makeover with the sold-separately Vintage Shirt & Hat set. 

Additionally, as part of Build-A-Bear’s “30 Years of the Stuff You Love” campaign, $3 from every Bearemy purchase between Oct. 27 and Dec. 31 goes toward the Build-A-Bear Foundation, which sends teddy bears to little ones in need. Families can feel confident in their purchase, which helps spread some extra joy and comfort to underserved kids, something that’s especially meaningful during the holiday season.  

Once the new year hits, Build-A-Bear will also start rolling out other exclusive special-edition anniversary items, collaborations, and other surprises that are sure to bring smiles and honor the brand’s legacy. 

With Bearemy’s relaunch and so much newness on the horizon for Build-A-Bear’s 30th anniversary, kids certainly have plenty of cuddly fun to look forward to!

Bearemy is available now for purchase at the link below. Visit buildabear.com to stay up to date on any upcoming 30th anniversary news.