Play-Doh with Margo | Source: Hasbro

Play-Doh is heading to YouTube with a new show that wants kids to do more than just watch.

Play-Doh with Margo premieres this Friday, Oct. 30, with 42 episodes planned, each built around a playful “What if…?” question designed to send preschoolers straight to their Play-Doh stash.

What if pumpkins liked dressing up? What if vegetables had superpowers? What if dragons didn’t breathe fire? Margo tackles questions like these with songs, games, and step-by-step creations that kids can follow along with at home.

Each episode includes recurring segments such as “The Unsquish,” in which Margo reveals the day’s creation, and “Imaginoodle,” in which the sculpting begins. “Switch-Up” encourages kids to add their own ideas, while the “Can-Can Shuffle” can lead to a making challenge, silly song, or real-world exploration.

Imagination takes flight in ‘Play-Doh with Margo’ | Source: Hasbro
Imagination takes flight in ‘Play-Doh with Margo’ | Source: Hasbro

“For generations, the Play-Doh brand has given children the freedom to imagine, experiment, and bring their ideas to life,” said Kim Boyd, President of Licensing and Entertainment at Hasbro. “Play-Doh with Margo brings that creative spirit to entertainment, giving preschoolers a playful place to start and inviting them to get hands-on, make each creation their own, and see where their imaginations take them.”

New episodes will roll out weekly in five languages on the official Play-Doh YouTube channel.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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