Come on Barbie, let’s go … play Candy Crush! With Barbie: The Movie hitting theaters next week, the Candy Crush Saga has teamed up with Barbie for the ultimate pink-tastic partnership.
Starting on July 13, the addicting mobile game will launch in-game Barbie experiences that feature exclusive content accessible only to Candy Crush Saga players. Fans will have in-app access to the exclusive featurette, A Candy Exclusive: We Are Barbie, in which the film’s director, producers, and talent discuss the different personalities and Barbies from the movie. Players will also embark on an epic summer road trip with Barbie, Tiffi, and other iconic Candy Crush Saga friends.
Players can join the candified versions of talent from the film, including Barbie as she begins her journey to the Real World through the Candy Kingdom. On their journey, players will embark on Barbie Quests during the Winding Road Tour and collect limited-edition purple “B” candies to win rewards.
Barbie’s journey to the Candy Kingdom will be available for Candy Crush players between July 13-23 as part of Nostalgia Season, which runs from July 3 – Aug. 31 and features a summer of road trips as Tiffi drives around the Kingdom.
