The show CoComelon may be a relatively new phenomenon in the world of preschool entertainment, but the game peek-a-boo has been a hit with little ones for centuries. Now, old school meets new school for the latest interactive CoComelon plush toy to hit the toy aisle.

The CoComelon Peek-A-Boo JJ doll from Jazwares is designed for babies ages 18 months and up, and it has a very straightforward premise. Using a switch on the weighted bottom, an adult can turn the doll on. Then, kids or adults press the large music note on JJ’s foot. The JJ doll’s arms will move up and down, hiding its face with the watermelon in his hands (the CoComelon logo, as fans will know!) before revealing it again, as per traditional peek-a-boo procedure.

As JJ’s arms move up and down, kids will hear 17 different sounds from JJ, including a short song, giggles, and more. With one press of the music note, kids will either hear a portion of the “Peek-a-Boo” song from CoComelon or a string of phrases, for a total experience that lasts about 30 seconds. This feels like the perfect amount of time: It’s not so long that you — the adult — are impatient for it to stop, but it’s long enough that it won’t feel like you’re pressing the music button incessantly to keep kids entertained.

While the play pattern for this toy is very simple, it works for the same reason that peek-a-boo does. It will be entertaining for babies and toddlers, engaging them with a character they recognize and a multi-sensory, age-appropriate activity that they can emulate.

The Peek-A-Boo JJ doll also has a soft body and is all one piece, so it’s ideal for on-the-go play and cuddles. Plus, it’s durable enough to withstand the harsh realities of toddler play. I pulled at the watermelon with full strength, and it stayed securely attached to JJ’s hands.

On top of that, the Peek-A-Boo JJ doll costs $24.99, which makes it a budget-friendly gift option for the CoComelon-loving littles in your life! Peek-a-boo, we see you adding this to your shopping list ASAP.


COCOMELON PEEK-A-BOO JJ

Toddlers can press JJ's foot to play a game of peek-a-boo and sing along to a clip of the song “Peek a Boo” from CoComelon. This plush features 17 CoComelon-inspired sounds and phrases and interactive movements.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 18 MOS+

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About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley was a Senior Editor at The Pop Insider, The Toy Insider, and The Toy Book. She covered all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.

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