The Glo-Up Girls are ready to rock! | Source: Far Out Toys

A lot has happened since The Glo-Up Girls first hit the scene at the Toy Insider‘s Sweet Suite at Home event last summer!

The brand has become a sensation with a line of fashion dolls available at Target, a reality series on YouTube and Kidoodle.TV, and now, music. Far Out Records — the newly formed music division of Far Out Toys — held a virtual VIP listening party this past Friday to unleash the music video for “Rock Your GLO,” the new single from GLOTIVATION, a pop quartet that represents the Glo-Up Girls brand.

The Toy Insider has an exclusive first-look at a spotlight video introducing the girls of GLOTIVATION — Lulu Tani, Malikah “Sparkle” Shabbazz, Abigail Zoe Lewis, and Robyn “Saucy” Johnson — all of whom were discovered during a global talent search earlier this year. Check it out!

Related: Hit the Track with NASCAR Adventure Force Crash Racers

“The core promise of the Glo-Up Girls brand is that with a little ‘glotivation’ you can take on the world,” says Executive Producer Sarah Baskin of Far Out Studios.

As of this writing, the “Rock Your GLO” music video has already racked up more than 580,000 views on YouTube. Music from GLOTIVATION can be found on major streaming services, including Spotify and Apple Music.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.