The brand has become a sensation with a line of fashion dolls available at Target, a reality series on YouTube and Kidoodle.TV, and now, music. Far Out Records — the newly formed music division of Far Out Toys — held a virtual VIP listening party this past Friday to unleash the music video for “Rock Your GLO,” the new single from GLOTIVATION, a pop quartet that represents the Glo-Up Girls brand.
The Toy Insider has an exclusive first-look at a spotlight video introducing the girls of GLOTIVATION — Lulu Tani, Malikah “Sparkle” Shabbazz, Abigail Zoe Lewis, and Robyn “Saucy” Johnson — all of whom were discovered during a global talent search earlier this year. Check it out!
“The core promise of the Glo-Up Girls brand is that with a little ‘glotivation’ you can take on the world,” says Executive Producer Sarah Baskin of Far Out Studios.
As of this writing, the “Rock Your GLO” music video has already racked up more than 580,000 views on YouTube. Music from GLOTIVATION can be found on major streaming services, including Spotify and Apple Music.