From the addicting songs to the fan-favorite characters, Disney’s Frozen and Frozen 2 have cemented their place in pop culture history. There’s even a Frozen Fan Fest dedicated to product reveals and themed events.

While last year’s festivities included in-person events at flagship Disney stores, Downtown Disney in Anaheim, California, and Disney Springs in Orlando, Florida, this year’s merriment will shift to digital celebrations, featuring even more fabulous new products and at-home activities.

Frozen Fan Fest officially kicks off today with a “Frozen Fashion Week,” a series of short fashion shows that showcase Frozen-inspired footwear and apparel, ending with a full fashion show on Sunday, Oct. 18. The real highlight of the festival also takes place on Oct. 18: a virtual playdate hosted by Ayesha Curry.

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Families can participate in the virtual playdate from their own homes with a sing-a-long; a choreographed dance lesson; an American Sign Language tutorial of “Show Yourself;” and a tutorial of how to draw Olaf with the directors of Walt Disney Animation Studios’ new short, Once Upon a Snowman. The playdate will also feature new toys, costumes, apparel, fashion accessories, bedding, and more Frozen merch from Hasbro, Jakks Pacific, the LEGO Group, H&M, Hanna Andersson, Party City, Franco Manufacturing, and Fans can also catch guest appearances from social influencers and stars from Frozen the Musical: North American Tour, Radio Disney, and Disney Channel’s Raven’s Home. Participants will also get an exclusive first look at the trailer for Once Upon a Snowman, which debuts on Disney+ on Oct. 23.

Visit for a full schedule of events, downloadable activities, and more.

About the author

Jackie Cucco

Jackie Cucco

Jackie Cucco is the senior editor of The Toy Insider, The Toy Book, and The Pop Insider. She covers toy trends, pop culture, and entertainment news, and makes appearances on national and regional outlets, including CBS, WPIX, News 12, and more. Jackie spends her time watching horror movies and working her way through every Stephen King novel out there.