L.O.L. Surprise! O.M.G. Fierce Dolls | Source: MGA Entertainment/the Toy Insider

It’s going to be a L.O.L. Surprise!-filled summer, starting with new dolls and pop-up experiences for fans.

To celebrate six years of L.O.L. Surprise! dolls, MGA Entertainment is launching a “fierce” collection of dolls full of new looks and even more confidence. The L.O.L. Surprise! O.M.G. Fierce collection features a four-character collection of collector-quality dolls that includes fan-favorite characters Royal Bee, Lady Diva, Swag, and Neonlicious. These collectible dolls are taller in height with new faces, body sculpts, color-coordinated hair styles, and outfits, with plenty of surprises in store. 

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The dolls are sharing the celebration of their fierceness with a three-city, ticketed pop-up tour that invites fans to “find their fierce” as they shop in an immersive retail experience. Visitors can take part in confidence-building activities that involve music, art, fashion, glam stations, one-of-a-kind photo opportunities, and a chance to win prizes through a raffle. Fans can progress through the event, participating in activities that are designed to increase confidence and overall fierceness.

The empowering tour will first hit Los Angeles between July 8-10, continuing in Chicago from July 15-16, followed by a Philadelphia run from July 22-23. Tickets to the events are on sale now for $10 here. The L.O.L. Surprise! O.M.G. Fierce dolls will launch at major retailers for $36.99 each starting on July 7.

About the author

Carmelina Albanese

Carmelina Albanese

Carmelina was an editorial intern at the Toy Insider, the Toy Book, and the Pop Insider. In addition to writing for the three publications, she loves writing (and never finishing) her own short stories. On her days off, she enjoys crocheting funky-looking animals, taking long drives to Dunkin’, and identifying plants in her backyard. She is excited to learn and write about all the hottest toys of the summer.