Young builders in New Jersey are about to get a new shopping destination. Bandai Namco is opening a nanoblocks storefront at the American Dream Mall in East Rutherford, the first nanoblocks location on the East Coast. 

The store will feature licensed products from Naruto, Kirby, Sanrio, Pokémon, and more. The store will also have an exclusive nanoblock set of Kirby’s Dream Land available for $25 with Kirby mininano characters. 

“Nanoblock is a fast-growing micro-sized building block trend from Japan that will have its largest retail activation to date at the American Dream Mall,” says Adam Newman, Senior Vice President of Brand Management. “This brand depicts popular new and retro character trends; as well as an extensive catalog of foods, animals and sites-to-see in a very unique aesthetic. Nanoblock represents cute, cool and compact construction fun from Japan and we hope to delight fans with the ultimate shopping experience.”

The store will also have monthly workshops to build simple kits, a free wall art display for visitors to add to, and daily promotions. The storefront is set to open this Friday, Sept. 1.

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.