Kids in the deaf community can see themselves in Peppa Pig this spring. Families can watch a new storyline revealing how Peppa’s younger brother, George, is moderately deaf in the upcoming season.
In Season 11, airing on Nickelodeon on March 23, the animated family will learn of George’s diagnosis. In the episode “Hearing Test,” George is fitted with a hearing aid, and the family learns more about deafness. Throughout the series, kids will watch him discover new noises and say Peppa’s name for the very first time.
The new ‘Peppa Pig’ storyline reveals that George is moderately deaf. | Source: Hasbro
In “Hearing Test,” the family learns about George’s deafness during a doctor’s visit. | Source: Hasbro
Hasbro will offer new resources for the deaf community on different Peppa Pig YouTube channels. | Source: Hasbro
Families will see an accurate representation throughout the series as Hasbro works with the National Deaf Children’s Society, which contributes guidance on the portrayal of deafness. The Peppa Pig series also has support from Camilla Arnold, a deaf executive producer and script consultant. With Hasbro’s partnership with the Hearing Loss Association of America, families can also expect new initiatives that promote hearing health and representation.
George’s story will also feature on the Peppa Pig Tales YouTube Channel. Starting Feb. 6, families can see the events leading to George’s diagnosis, including an episode told from his audio perspective. Hasbro will also offer new resources on the Peppa Pig Muddy Puddle Parenting channel and bring interpreted episodes via the Peppa Pig Sign Language for Kids channel.
Families can find more information about Peppa Pig by visiting peppapig.com.
