Town, a Toy in Pok Pok Playroom | Source: Pok Pok

Thinking outside the box isn’t just for grown-ups — it’s for kids, too!

Help kids unleash their creative potential with a brand-new digital play experience in the Pok Pok Playroom, an app from Indie developer Snowman. This open-ended playroom app incorporates mindful, diverse, and developmental aspects to keep kids challenged and engaged while having fun.

Pok Pok highlights the importance of imagination and exploration on its digital platform. Kids ages 2-6 years old can enjoy toys that promote cognitive development and socio-emotional skills, from drawing to stacking colorful blocks. Creativity and curiosity are at the heart of Pok Pok’s mission. Check out the app in action below:

There are no rules, instructions, menus, or language in the app. The creators of the app — parents Mathijs and Esther — wanted their two toddlers to be able to use their iPads as a way to become curious about the world around them, not just distract them from it. They designed Pok Pok to be interactive, intuitive, and inclusive so that kids from around the world can experience this playroom on their own terms.

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Pok Pok Playroom will launch globally on the App Store on May 20. For more details about the app, visit

About the author

Ria Malatesta

Ria Malatesta

Ria Malatesta is an editorial intern at Adventure Publishing Group. When she’s not writing for the Toy Book, the Toy Insider, or the Pop Insider, she’s scouring Marvel fandom pages and patiently awaiting new episodes of Attack on Titan. She can also be found doodling in the margins of a notebook, cheffing it up in the kitchen, or settling down with a good horror movie marathon.