An iconic toy store is back at Mall of America in Bloomington, Minnesota!

The Toys “R” Us resurgence continues with the opening of an all-new flagship store created in collaboration with Go! Retail Group. This is the second U.S. flagship for Toys “R” Us following the one that opened at American Dream in New Jersey two years ago, and the first of up to 24 planned for the year ahead.

At Mall of America, families can attend a ribbon-cutting ceremony at 9:00 am on Friday, during which the first 50 attendees will receive a special gift. Throughout the weekend, the store will host giveaways, offer activities, and families can get pictures taken with Geoffrey the Giraffe.

The new store features 11,000 square feet of the hottest new toys and games, just in time for the holiday rush.

Toys and holiday madness have a long history with the Mall of America as the largest retail and entertainment destination in North America previously served as a filming location for the 1996 holiday classic, Jingle All the Way. In the film, an epic rush took place as parents faced off against one another for an elusive Turbo Man action figure.

Next year, the Toys “R” Us flagship store at Mall of America will expand to offer Geoffrey’s Cafe and Ice Cream Parlor in addition to new, interactive experiences, events, and product demonstrations from an array of toy and game brands.

If you can’t make it to the Twin Cities to visit the newest Toys “R” Us flagship, you can visit Toys “R” Us at Macy’s shop-within-a-shop locations at more than 450 Macy’s stores across the U.S.

Want some inspiration for your holiday shopping adventures? Be sure to check out The Toy Insider’s 18th annual Holiday Gift Guide for top picks for all ages!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.