WowWee is spreading the fun from the toy department to the oral care aisle.
To create BriteBrush, WowWee teamed up with the designers behind the popular ToothTunes musical toothbrush to launch a new category. BriteBrush encourages proper brushing in accordance with the Modified Bass Technique, a method that is widely endorsed by dentists. Additionally, the brush uses proprietary, smart sensor technology and a vibrating handle to encourage total mouth coverage and side-change recognition. An included parent-check light lets parents see that their kids are brushing correctly.
Two styles are available at launch: The BriteBrush GameBrush (made for kids ages 5 and up) features seven games, including practice mode, space attack, soccer pinball, dance star, punch master, race car rally, and rockstar jam; and the Pinkfong Baby Shark (designed for kids ages 3 and up) model plays the famous song and includes bubble-popping adventures.
BriteBrush is available at Target and is coming soon to Amazon and Walmart.