Hot Wheels Ultimate Drive-Thru | Source: Mattel/The Toy Insider

Calling all Hot Wheels fans that can get to the ATL!

The Hot Wheels Ultimate Drive-Thru experience is giving families the opportunity to take an EPIC trip through a 1.5-mile course filled with MASSIVE displays featuring the Hot Wheels Monster Trucks fleet along with iconic, life-size rides from the Hot Wheels Garage of Legends, giant robots, and some additional BIG surprises. Created by Raycom-Legacy Content Co. in partnership with Mattel, the socially-distanced event will make its east coast debut at Six Flags Over Georgia on Jan. 28.

The kid-focused experience immerses families into the Hot Wheels world as they drive through the course while listening to an educational audio experience.

Related: Stage an Epic Race with the Hot Wheels Colossal Crash Track Set

Vehicles from the Garage of Legends will include Bone Shaker, Twin Mill, Deora II, Rip Rod, Loop Coupe, and more. Tiger Shark, Demo Derby, V8 Bomber, and more trucks from the Hot Wheels Monster Trucks Live Tour will be joined by the original monster truck Bigfoot and other trucks from the legendary Bigfoot fleet.

Tickets for the event include a digital photo op and a three-pack of Hot Wheels vehicles with the option to purchase additional Hot Wheels and Bigfoot Toy Packs for an additional fee. The event is open daily for four weeks from Jan. 28 to Feb. 28, 2021.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.