Owner and Co-Founder Mijha Godfrey created the monthly subscription service to help teach kids about tolerance, diversity, love, and equality through reading by choosing books that feature characters and creators from diverse racial and social backgrounds. Each month, kids will receive two or three books featuring characters that represent kids of all skin tones and ethnicities, kids on the autism spectrum, and all kinds of inclusive characters.
The subscription is $34.99 per month, and the books are selected based on kids’ age range to teach kids to push beyond stereotypes and tokenism as early as preschool. The stories depict kids of color in situations such as making friends, raising pets, loving grandparents, and fighting dragons. The books come with a personalized letter in decorated JambArt boxes that celebrates the joy of childhood.
Godfrey also gives book recommendations based on different topics on the website’s blog, with the latest post reflecting on the tragedy that struck her hometown of Atlanta on March 16 and suggesting seven kids’ books that feature strong Asian American female characters.
Parents can learn more on the Jambo Books website.