Goal: $25,000
Funding Period: Until Sept. 25
Creator: MyFamilyBuilders

c3b0efeef0db1f4ea11c2dfda3e9bcb3_originalToy inventor Ez Karpf noticed that most toy shelves were filled with products that depicted one type of family: one dad, one mom, one boy, and one girl, all from the same race. The rows and rows of toys also lacked representation of families with two dads, two moms, and blended families. He, along with the team at MyFamilyBuilders, want to make a change to remove these limitations for kids, which alters their perceptions of what a family should look like, to embrace family diversity through play.

MyFamilyBuilders empower kids to freely imagine and come up with different combinations so they can build all types of characters and families. Each set comes with 48 magnetic wooden pieces that snap together for kids to discover family diversity. It also comes with 25 cards to play five educational games with the wooden pieces. Kids can create more than 2,000 possible combinations with the magnetic pieces.

Kickstarter donations range from $2 to $650 and prizes include refrigerator magnets, MyFamilyBuilders toy sets, school bundles, the opportunity to donate a set to Our Family Coalition, and more.

Click here to support MyFamilyBuilders!

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik is the senior editor at the Toy Insider, where she reports on news, trends, and writes weekly product reviews. She travels to TV stations throughout the U.S. and Canada to show off her favorite products on TV! Maddie is also the editor-in-chief of leading trade magazine The Toy Book and weekly e-newsletter Toy Report, keeping the toy industry up to date with the latest happenings. Her love for consuming media is surpassed only by her love creating it, and she truly believes that the world would be a better place if everyone just played with a toy for 15 minutes a day. You can often find her rereading the Harry Potter series with a cup of coffee in her hand and patiently waiting for a The Lego Movie threequel to come out. For more of her antics, follow Maddie on Twitter and Instagram @MaddieMichalik.