Medical device company Insulet Corporation — manufacturer of the Omnipod brand of tubeless insulin pumps — has partnered with Nintendo to promote representation and inclusion for the diabetic community.
In an activation for the popular game series Animal Crossing: New Horizons, players can download design codes to access custom outfits that include an insulin pump or an accessory bag filled with diabetes supplies. The game will also now feature Omnipod Bay, a family-friendly, diabetes-themed island full of adventures, surprises, and experiences that include booths promoting awareness for advocacy organizations like JDRF, Beyond Type 1, Children with Diabetes, and Kyler Cares Foundation.
The integration will be revealed today, Feb. 18, at 3 p.m. ET, in a livestream event created to fundraise for JDRF, the leading global organization funding Type 1 diabetes research. In partnership with JDRF Game2Give, a program that mobilizes the video game community to raise money toward finding cures, five content creators who live with Type 1 diabetes will visit the island, compete in party games, and collect donations while streaming the experience to their respective Twitch channels