New year, new toys! Toymakers everywhere are already preparing to launch brand-new products that will become the most sought-after toys of 2021 — and we’ve rounded up our favorites that are launching all throughout the year for you below!

You can check out the full list of some of the toys we predict will be hot, hot, HOT this year — or browse them by trend in the links below.


To Infinity … and Beyond!: STEM-focused toys have been big over the past few years, and with more space-related activity happening IRL, we’re seeing huge interest in toys that are getting kids excited about space exploration, NASA, and alien life!

It’s Easy Being Green: Many companies are making efforts to move in an environmentally sustainable direction, both with their products and the lessons they teach. Manufacturers are teaching kids about recycling, creating toys made from sustainable materials, and even using sustainable packaging that is incorporated into the play pattern to minimize waste.

Home Is Where the Fun Is: Take at-home fun to the next level with new toys that bring incredible experiences to your backyard, living room floor, or kitchen table. From themed items that bring events like the carnival right to your home, to activity sets that take creativity and imagination to new heights, kids can have a blast all year long while still staying safe in the comfort of their own homes.

Family Game Night: Party games have been on the rise in the past few years, but gamemakers are now catering more to families’ needs by offering family-friendly games geared toward smaller groups. These titles are fun for both kids and adults, combining luck, strategy, humor, and even some toyetic elements into the gameplay.

In My Feelings: It has been a tough year for everyone, and toys can be great tools to help kids process everything that’s going on. We’re seeing a lot of toys that are designed to promote Social Emotional Learning (SEL), help kids stay calm and relaxed, and teach them how to manage their feelings.

Going Viral: Both kids and parents are more digitally connected than ever before. This new way of life is reflected in toys based on viral trends, videos and internet stars, along with new toys encouraging kids to become creators themselves or even enhance the videos and content they’re already making.

See below for the Toy Insider’s 2021 Top Toys Sneak Peek!

About the author

Ali Mierzejewski

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.