Come play with us and enjoy exclusive toy launches next year! The Toy Insider will host three exclusive media and influencer toy preview events in 2024.

In addition to its legacy Sweet Suite and Holiday of Play events, we have added a third event called Spring Fling, which is set to take place in March of next year. Each event will take place in New York City. 

Play with toys at this flower-themed event. | Source: The Toy Insider

On March 14, influencers, media, and trendsetters will come together at Lavan Midtown to explore toy trends at the first-ever Spring Fling toy preview event. Guests can preview products from 35 toy, game, and play companies before they hit retail shelves. Just like at other events hosted by The Toy Insider, guests will enjoy food, cocktails, contests, games, and activations during the event.

Sweet Suite is The Toy Insider’s summer event. | Source: The Toy Insider

The 15th annual Sweet Suite event is The Toy Insider’s second — and largest — toy preview event of the year. On July 17, more than 350 press and digital creators will gather to play with sweet new toys, collectibles, video games, and more from 65 companies. 

Guests can enjoy over-the-top photo ops, contests, games, food, and cocktails at Suite Sweet’s new venue, The Glasshouse. This media event is a fun way to preview hot new toys in a positive, exciting environment. 

Guests can find inspiration for holiday coverage topics at Holiday of Play. | Source: The Toy Insider

The final event that The Toy Insider will host next year is Holiday of Play. On Sept. 17, more than 150 guests will visit Current at Pier 59 for a celebration of gift giving.

At Holiday of Play, guests will see The Toy Insider’s highly anticipated Holiday Gift Guide for the very first time, and get hands-on playtime with toys and games from the Hot 20, 12 Under $20, and STEM 10 lists. They will also get a first look at the season’s top toys from 30 toy companies, discover the latest holiday toy trends, and participate in interactive experiences at the event.  

Each event is carefully designed to highlight the joy of toys while providing guests with an inside, exclusive look at what’s new and trending. The toy experts at The Toy Insider are excited to showcase well-made products and provide guests with unforgettable experiences!

Influencers and press can request invitations and learn more information about each event at thetoyinsider.com/2024-events

About the author

Samantha Connell

Samantha Connell

Samantha is an Assistant Editor for The Toy Book, The Pop Insider, and The Toy Insider. She loves to write, craft, watch Pride and Prejudice, and play with her adorable dog, Willow. She is a Ravenclaw, Star Wars fan (prequels included), and Clemson alumna. She also thinks that she is the favorite aunt.

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