Hasbro Unveils Disney’s Descendants Fashion Doll Line

Hasbro Inc. and Disney Consumer Products will collaborate for a new line based on Disney Channel’s new live-action original movie Descendants. Set to premiere on Disney Channel this summer, Disney’s Descendants is a contemporary live-action adventure comedy that introduces the teenage progeny of Disney’s legacy characters—including the evil villains.

Hasbro’s line will feature dolls and accessories based on the offspring of villains Maleficent, the Evil Queen, Jafar, and Cruella de Vil; as well as the teenage children of heroes Beauty and the Beast, Sleeping Beauty, Fairy Godmother, and Mulan.

In addition to the fashion dolls, Hasbro will also launch themed role-play items and accessories. The product line is set to launch at retailers nationwide this summer.

Check out the teaser trailer for Disney’s Descendants below:

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Marissa Silva

Marissa Silva is editor-in-chief of the Pop Insider and the Toy Insider, the leading consumer holiday gift guide and toy review and news website. As a professional toy reviewer and an industry expert, she consistently reports on toy, entertainment, and pop culture trends and hot products. In addition to digital content management, Marissa contributes feature-length articles to the Pop Insider and leading toy industry trade magazine The Toy Book, providing retailers, manufacturers, and licensors with information on the latest in toy news. Marissa has been featured on the TODAY Show, Good Morning America, Fox and Friends, ABC World News Now, MSNBC, CBS, NY1, WPIX, and more. A board game fanatic and professional toy reviewer, she spends most of her free time shopping for superhero T-shirts, crushing at Mario Kart, and anxiously awaiting her Hogwarts acceptance letter. You can follow her on Twitter and Instagram @thattoygirl.