The Osmo immersive shopping experience at Amazon Books in New York City will give kids hands-on experience with the STEM toys! | Source: Osmo/the Toy Insider

Get ready for some immersive and educational fun!

Osmo partnered with Amazon to launch an immersive Osmo holiday retail experience at the Amazon Books store in New York City. The limited-time holiday shopping experience runs from Dec. 4-19 and give kids the opportunity for hands-on play with Osmo’s STEM toys — including the Math Wizard series — and adults the opportunity to purchase them for the kids in their lives.

The collection of STEM toys was hand-selected by popular kid-genius siblings Brielle and Caden and features Osmo gifts for kids ages 3-10. The available products will include:

  • Osmo Coding Starter Kit: Coding Starter Kit teaches coding fundamentals from basic to advanced levels. Kids learn to code through a variety of games as they connect colorful blocks of code in the physical world to bring to life on the digital screen. 
  • Osmo Creative Starter Kit: The Creative Starter Kit blends kids’ real-life doodles with on-screen action in three immersive games. Build creativity and communication skills while fostering imagination.
  • Osmo Little Genius Starter Kit + Early Math Adventure: Designed to instill a love of learning, this Little Genius Kit features games that help early learners develop their whole brain and learn through imaginative, hands-on play, including dressing characters in colorful costumes and creating images and watching them come to life.
  • Osmo Math Wizard & the Magical Workshop: Turn classroom learning into after-school fun with Math Wizard. Explore the village of Wyverndell with the wizard cat Mumbles and master addition and subtraction through brewing potions with dragon claws and magic sparkles.
  • Osmo Pizza Co.: Make pizza, change, and (hopefully!) a profit as you run a pizza shop. Invest profits into improving the shop and get a taste of growing your very own business, while practicing addition, subtraction, and fraction skills — including fast-paced mental math.
  • Osmo Genius Starter Kit: A great entry to the Osmo universe, the Genius Starter Kit includes everything kids need to experience hands-on learning and digital fun in multiple different ways, from solving creative physics puzzles to mastering numbers and words to fun with shapes and drawing.
  • BYJU’S Magic Workbooks: Disney First Grade Premium Kit: Kids can build fundamental math, language, and reading skills alongside their favorite Disney characters. 
  • Osmo Super Studio Disney Mickey Mouse & Friends: Explore the world of Disney with Super Studio Mickey Mouse & Friends from Osmo. Get step-by-step instructions on how to draw the scenes, then watch the story come to life in your first animation.    

Related: Help Kids Build Math Confidence with Osmo’s New Math Wizard Games

The shopping experience will offer a lounge-style setting for grown-ups to relax, while kids play with Osmo’s products. A family photo booth will also be available for festive family memories. Open from Dec. 4-19 from 10 a.m.-8 p.m. each day, the shopping experience is located at 7 West 34th Street in New York City.

Osmo, Amazon, Brielle and Caden, live events, immersive shopping experiences, Amazon Books, holiday shopping, pop-up stores

About the author

Ali Mierzejewski

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Yahoo Finance, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.