For more than 40 years, Penn & Teller have captivated audiences as masters of illusion. But behind the illusion and the “magic” lies talent that most people will never consider, and it ties back to skills that kids can learn and master.

Penn & Teller’s Magic Lab VR is the latest innovation from Abacus Brands, a pioneer in virtual and augmented reality (VR & AR) kits that make learning engaging and fun. With this 75-piece magic set, kids can learn 28 different tricks while unlocking the talent hidden within themselves and building self-esteem, confidence, and public speaking skills. 

Using the included 50-page book and the companion app (available on the Apple App Store and Google Play), kids can step onto the stage at The Penn & Teller Theater in Las Vegas for a private lesson taught in VR. Kids simply place their compatible smart device into the included VR goggles to start their journey into the world of illusion.

Penn & Teller walk kids through each trick using step-by-step instructions. The set comes with a magic wand, a trick deck of playing cards, a special coin, cups, dice, rope, a false thumb and more — all tools of the trade for pulling off a little misdirection and slight of hand!

According to Abacus Brands, more than 80% of business leaders, executives, and entrepreneurs had a magic kit growing up, and I could see that! I recall having the Fisher-Price Magic Show as a kid and performing tricks for family members during the holidays, and while I didn’t realize it at the time, that experience helped me learn to work a crowd and become confident in my own voice. Recently, I caught a spark of that with one of my own daughters who, while normally on the shy side, became interested in Penn & Teller’s Magic Lab VR.

If you’re looking for a unique gift idea that pairs old-school physical play with the thoughtful use of tech for an experience that’s both fun and educational, this kit just might, well, do the trick!


PENN & TELLER MAGIC LAB VR

Kids can use the included virtual reality (VR) goggles to watch Penn & Teller perform 28 tricks, then explain how to perform them. The included 50-page book has step-by-step instructions to go along with the 75-piece magic kit to help kids put on an amazing show.

Product Facts

  • MSRP:
  • $69.99
  • Age:
  • 8+

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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