Do you think you know play? The Toy Foundation (TTF) is calling on play enthusiasts to use their voice and be a part of toy history.

Consumers can cast their votes for the Toy of the Year (TOTY) Awards People’s Choice award. The winner will be unveiled just in time for holiday shopping on Nov. 20, along with the winner of the prestigious Toy of the Year award.

The previously announced 122 TOTY Awards finalists span 17 product categories, including Collectible, Grown-up, and Preschool Toy of the Year, among others. These toys represent the most creative, imaginative, and fun products on store shelves. Toy Association member companies, retailers, and media previously helped determine the category winners, which were revealed at the 2023 TOTY Awards celebration in September. All finalists and category winners are in the running for the People’s Choice award.

While consumers cast their vote online, they can also browse the list of TOTY Awards finalists to get inspiration for personal wish lists or help selecting gifts for loved ones. There are options for everyone, from infants to adults, along with links to the products to make shopping easier. Consumers can also look for the TOTY Awards seal when shopping to know that a product is among the best of the year.

“Our 2023 Toy of the Year Awards finalists and winners represent the best of the best, creating endless joy through play,” says Pamela Mastrota, Executive Director of TTF. “As you’re shopping and see the TOTY Awards seal, that also signifies the company is committed to supporting children in need through The Toy Foundation.”

TTF is a uniting force for the collective philanthropy of the toy industry for the benefit of children in need. The TOTY Awards are a critical fundraiser for TTF to support its programs distributing toys to children, supporting play therapy programs in children’s hospitals, and developing the next generation of talent for the industry.

To see the complete list of finalists and submit a vote for the People’s Choice award visit Votes must be received by Nov. 10.

About the author

Maggie Dougherty

Maggie Dougherty

Maggie Dougherty is an editorial intern at Adventure Media & Events. She is a senior at Iona University in New Rochelle, New York, where she studies digital media and production. In her free time, Maggie can be found watching Conan O’Brien videos on YouTube, reading biographies of Lyndon B. Johnson, or listening to the Succession soundtrack.