Must-Have Snow Toys

chilly play all day

Embrace the cold (or snow-themed indoor activities) during playtime!

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NEWS & MORE

Celebrate Black History with the Opal Lee Barbie Doll

January 23, 2026

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Channel Your Inner Idol with Horizon Group’s ‘KPop Demon Hunters’ Gear

January 23, 2026

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TeeTurtle Adds Sanrio Sweetness to Valentine’s Day

January 22, 2026

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Saddle Up for Sing-Alongs with Donkey Hodie’s Latest Album

January 22, 2026

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New Disney Lorcana Winterspell Set will Bring Flurries of Fun to Kids

January 21, 2026

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Shoot for the Stars with New LEGO Education STEM Building Sets

January 21, 2026

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Build-A-Bear’s Heartwarming Hugs Plush Are Back for Cuddles

January 21, 2026

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Fun Toys for A Super Snow Day on The Today Show

January 21, 2026

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‘Dragon Ball’ Goes Super Saiyan with New U.S. Pop-Up Tour

January 20, 2026

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Top Toys for Indoor Play on Good Day Philadelphia

January 20, 2026

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2025 Holiday Gift Guide

The 20th annual Toy Insider holiday gift guide features the very best toys and games for every child on your shopping list! This one-stop-shop features nearly 400 expertly reviewed playthings made by trusted manufacturers and sold by reputable retailers. There are products for kids of all ages, interests, and abilities. Make the holidays magical by selecting gifts from our expertly curated assortment for babies, toddlers, preschoolers, big kids, and tweens!

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VIEW THE FULL GIFT GUIDE!

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NEWS

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Oink-tastic Adventures Await in Little Tikes’ New ‘Peppa Pig’ Line

The new playset and Story Dream Machine tales will leave kids squealing!

October 24, 2025

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Ms. Rachel and Elmo Drop New Music Video for 'Brushy Brush'

Keep your teeth looking clean and bright with Elmo and Ms.Rachel!

October 23, 2025

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Build-A-Bear's New 'Wicked' Plush & Accessories Are Truly Wonderful

Happy is what happens when families add new ‘Wicked’ bears to playtime!

October 23, 2025

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Bring the Pitch to Playtime with Jazwares’ New FIFA Plushies

Kids can score big on snuggles with soccer-themed plush!

October 23, 2025

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Labubu & Friends Are Joining the Macy’s Thanksgiving Day Parade

After the parade, families can head to Herald Square for a special SkullPanda pop-up!

October 23, 2025

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Kids Can Create Sanrio-Inspired Songs with these Hello Kitty Guitars

Kids can jam out with three Hello Kitty-themed guitars.

October 23, 2025

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Make Room for Goliath’s New Suite Spaces Line

Kids can play their way as they create their dream dollhouse!

October 23, 2025

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Everyone Say 'Hi' to Yoto's New David Bowie Card

It’s time to turn and face the strange with your Yoto Player or Yoto Mini.

October 22, 2025

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The PAW Patrol Pups Get Festive in a Heroic Holiday Special

Can the PAW Patrol deliver Santa’s presents on time? Find out in theaters!

October 22, 2025

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Purr-fect Adventures Await in Season 12 of ‘Gabby’s Dollhouse’

Kids can watching new season on Netflix starting Nov. 17

October 22, 2025

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Add 'Phineas and Ferb' Fun to Game Night with Summer Showdown

Families can dive into a fast-paced card game inspired by Disney’s hit animated series.

October 22, 2025

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Exclusive

Miniso’s ‘Zootopia 2’ Collection Is Fun ‘Fur’ Everyone

Families can prepare for ‘Zootopia 2’ with new plush, bag charms, and more.

October 22, 2025

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NEW TOYS & GAMES

Ages: 6+ MSRP: $37.80

OPAL LEE BARBIE INSPIRING WOMEN DOLL
MATTEL

Full Details
Ages: 6+ MSRP: $4.97

KPOP DEMON HUNTERS RAMYEON MINI STATIONARY SET
HORIZON GROUP USA

Full Details
Ages: 0+ MSRP: $3.88

KPOP DEMON HUNTERS VALENTINE EXCHANGE CARDS
HORIZON GROUP USA

Full Details
Ages: 4+ MSRP: $4.99

LITTLEST PET SHOP SWEETHEART PETS
BASIC FUN!

Full Details
Ages: 0+ MSRP: $34.99

RED HEART SNOOPY WARMIES
WARMIES

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Ages: 3+ MSRP: $9.99

EMOTIONAL SUPPORT NUGGIES VALENTINE'S DAY CARDS
RELATABLE

Full Details
Ages: 6+ MSRP: $14.99

HELLO KITTY AND FRIENDS 14-INCH PLUSH FLOWER TWO-PACK — HELLO KITTY & CINNAMOROLL
JAZWARES

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Ages: 8+ MSRP: $9.99

KNOTZ DISNEY
JUST PLAY

Full Details
Ages: 18+ MSRP: $49.99

LEGO LOVE BIRDS
THE LEGO GROUP

Full Details
Ages: 3+ MSRP: $19.99 each

CLOUDHEADS SANRIO BERRY SCENTED PLUSHIE
TEETURTLE

Full Details
Ages: 3+ MSRP: $11.99 each

SANRIO REVERSIBLE PRESENT BOX PLUSHIES
TEETURTLE

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Ages: 3+ MSRP: $10.99

SCENTED WATER WOW! WATER-REVEAL PAD
MELISSA & DOUG

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