Hooray for Eco-Friendly Play

Fill the toy box with Sustainable picks

From plush to playsets and more, go green with these toys!

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NEWS & MORE

Expert Review: Hasbro’s Play-Doh Donut Drop Shop Playset

April 7, 2026

< 1

LEGO Scores Big with New Soccer Sets Featuring Popular Athletes

April 7, 2026

2 m

These ‘PAW Patrol: The Dino Movie’ Toys Are Fur-ociously Fun

April 7, 2026

3 m

Toys for Fun in the Sun on Suncoast View

April 7, 2026

< 1

MLB Launches Kid-Friendly YouTube Channel

April 7, 2026

< 1

American Girl Brings Back Classic Dolls for Its 40th Birthday

April 7, 2026

< 1

Expert Review: NKOK’s Polaris RZR XP 1000

April 7, 2026

< 1

Licca Dolls Hit the Runway in North America

April 6, 2026

< 1

Toys for Rainy Day Fun on FOX 5 Washington

April 6, 2026

< 1

18 Board Games to Help Families Bring Their A-Game

April 6, 2026

< 1

2025 Holiday Gift Guide

The 20th annual Toy Insider holiday gift guide features the very best toys and games for every child on your shopping list! This one-stop-shop features nearly 400 expertly reviewed playthings made by trusted manufacturers and sold by reputable retailers. There are products for kids of all ages, interests, and abilities. Make the holidays magical by selecting gifts from our expertly curated assortment for babies, toddlers, preschoolers, big kids, and tweens!

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NEWS

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Kinder Joy Launches 'Explore the Galaxy' Series and Out-of-This-World Toys

This one’s for the kids that dream of exploring the stars!

September 26, 2022

2 minutes

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Angry Birds Skateboards Bring the Mobile Game Outside

These new skateboards are great for catching green pigs on.

September 26, 2022

2 minutes

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Bring Your Squishmallows Trick or Treating with Halloween Treat Pails and Costumes

This Halloween will be full of treats — and so will these Squishmallows Treat Pails!

September 23, 2022

2 minutes

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This Sesame Street App Will Help Kids Navigate Big Feelings and Everyday Challenges

Both free play and guided play options help early learners navigate their feelings.

September 22, 2022

2 minutes

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American Girl Dolls Can Live in Luxury in This Deluxe KidKraft Dollhouse

This dollhouse comes with a massive hot tub, a fireplace that makes crackling sounds, a chiming doorbell, and more.

September 22, 2022

2 minutes

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Dungeons & Dragons Educational Kits Bring More Fun to the Classroom

Wizards of the Coast is bringing D&D to the classroom with new teaching materials and starter sets!

September 21, 2022

2 minutes

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Funko Launches Holiday Games Based on Your Favorite Seasonal Movies

Pack your holiday season with games for your whole family to enjoy!

September 21, 2022

3 minutes

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Chicka Chicka Boom Boom Magna-Tiles Offer Tactile Learning

Chicka Chicka Boom Boom Magna-Tiles teach the alphabet in an exciting new way.

September 21, 2022

2 minutes

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Peep the Reimagined Monster High Dolls, Playsets, and Scarecessories

The Monster High squad can hang at the Coffin Bean Cafe or stash their essentials in the Draculaura Gore-ganizer.

September 20, 2022

3 minutes

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Feed Grogu Squid Chowder and Macarons with the New Star Wars Tamagotchi

If you don’t successfully care for Grogu, the Dark Trooper will come and take him away.

September 20, 2022

< 1

Off

These Halloween Slumberkins Bundles Teach Kids Lessons of Self-Confidence

Choose a book, plush characters, and treat baskets to create a customized Halloween bundle.

September 19, 2022

2 minutes

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PlayMonster Is Launching New My Fairy Garden Sets with Different Types of Seeds to Grow

Kids can connect with nature with these new play sets!

September 19, 2022

2 minutes

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NEW TOYS & GAMES

Ages: 6+ MSRP: $49.95

FOOSBOTS RIVALS CUP
FAT BRAIN TOYS

Full Details
Ages: 10+ MSRP: $79.99

LEGO EDITIONS – FOOTBALL LEGEND SETS
THE LEGO GROUP

Full Details
Ages: 14+ MSRP: $199

LEGO EDITIONS LIONEL MESSI – CELEBRATION
THE LEGO GROUP

Full Details
Ages: 10+ MSRP: $29.99

LEGO EDITIONS – FOOTBALL HIGHLIGHTS SETS
THE LEGO GROUP

Full Details
Ages: 8+ MSRP: $19.99

NERF ELITE FREEDOM FRENZY 4-PACK
HASBRO

Full Details
Ages: 2+ MSRP: $89.99

BLUEY 3-IN-1 PUSH TRICYCLE
DYNACRAFT WHEELS

Full Details
Ages: 2+ MSRP: $19.99

BILIBO MIDI
FAT BRAIN TOYS

Full Details
Ages: 8+ MSRP: $175

AMERICAN GIRL HISTORICAL CHARACTERS 40TH ANNIVERSARY COLLECTION
MATTEL

Full Details
Ages: 6+ MSRP: $49.99 EACH (Sold Separately)

SONIC & KNUCKLES MONSTER TRUCK RC – RACING CROSSWORLDS
NKOK

Full Details
Ages: 3+ MSRP: $6.99-9.99

CHARACTER CHALK 5-PACK
SUNNY DAYS

Full Details
Ages: 3+ MSRP: $8.99-11.99

CHARACTER BUBBLES 6-PACK
SUNNY DAYS

Full Details
Ages: 3+ MSRP: $14.99-16.99

JOHN DEERE BUBBLE 'N GO TRACTOR
SUNNY DAYS

Full Details

See more new toys and games

REVIEWS

0-2 (Infant/Toddler)
3-4 (Preschool)
5-7 (Grade School)
8+ (Tweens)

Off

Break Out Pimple Pete for Family Game Night

In this family-friendly game, players take turns popping pimples from Pete’s face while trying to avoid too much pressure. Warning: This game gets explosive.

November 5, 2018

3 minutes

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Step Up Your Stealth Skills with Spy Gear

Snoop, spy, and sneak with Tastemakers’ Spy Gear line.

November 4, 2018

2 minutes

Go on Pet-Saving Adventures with Doc McStuffins Pet Rescue Toys

Join Doc McStuffins’ Pet Rescue team with these adorable new items!

November 3, 2018

2 minutes

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Cakepop Cuties Families Are Full of Squishy Fun

The adorable multi-packs feature super-sweet doggy and kitty squishies.

November 2, 2018

2 minutes

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Chase Tumbling Beads With Tumball, The Bead-Stacking Game

Take turns stacking beads onto a floating cluster of colorful balls without breaking through!

October 31, 2018

2 minutes

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Tiny Toes Are Teeny Dolls with Big Play Value

These teeny little dolls respond to light, touch and motion.

October 30, 2018

2 minutes

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Get Ready to Roll with this PAW Patrol Ultimate Rescue Fire Truck

Go on a rescue mission with your favorite Paw Patrol pups!

October 28, 2018

2 minutes

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Create Your Own Movies with Plasticine Movie Maker Studio

The Plasticine Movie Maker Studio by Kahootz lets kids create their own stop-motion movies with the iconic modeling compound.

October 27, 2018

2 minutes

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MYO Glittery Soap with the YOU*NIVERSE Sparkling Squishy Soap Kit

Kids can create the trendiest, cutest soap with squishy ingredients.

October 26, 2018

2 minutes

Give Your Playroom the Royal Treatment with Playdate Rapunzel and Maximus

These life-sized dolls let kids reenact their very favorite Tangled scenes with two of the movie’s stars.

October 25, 2018

2 minutes

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Grow Your Own Unicorn Paradise with My Fairy Garden

The My Fairy Garden Unicorn Paradise kit, from PlayMonster, comes with everything kids need to grow their own garden, such as soil, seeds, and tools.

October 25, 2018

3 minutes

Off

Chomp into Action with Crocodile Dinner

Kids can use both their imaginations and their bodies as they find fun ways to compete in active play with this game.

October 24, 2018

2 minutes

Hooray for Eco-Friendly Play

Fill the toy box with Sustainable picks

NEWS & MORE

2025 Holiday Gift Guide

BROWSE BY CATEGORY

AS SEEN ON TV

Sign up for the Playlist Newsletter!

NEWS

NEW TOYS & GAMES

FOOSBOTS RIVALS CUP

LEGO EDITIONS – FOOTBALL LEGEND SETS

LEGO EDITIONS LIONEL MESSI – CELEBRATION

LEGO EDITIONS – FOOTBALL HIGHLIGHTS SETS

NERF ELITE FREEDOM FRENZY 4-PACK

BLUEY 3-IN-1 PUSH TRICYCLE

BILIBO MIDI

AMERICAN GIRL HISTORICAL CHARACTERS 40TH ANNIVERSARY COLLECTION

SONIC & KNUCKLES MONSTER TRUCK RC – RACING CROSSWORLDS

CHARACTER CHALK 5-PACK

CHARACTER BUBBLES 6-PACK

JOHN DEERE BUBBLE 'N GO TRACTOR

REVIEWS