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THE HOTTEST TOYS FOR CHRISTMAS IN JULY

Celebrate and prepare for the holiday season with the coolest toys, games, and more.

2025 Spring & Summer Gift Guide

It’s time to get outside and play. Chosen by experts, these are the best toys and games that will keep kids entertained all summer long. From water toys to beat the heat to no-mess playthings to take on your next road trip, this list has everything you need for a perfect summer full of fun.

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Travel Toys & Games

Educational Toys & Games

VIEW THE FULL GIFT GUIDE!

NEWS & MORE

Dr. Seuss and Little Tikes Light Up Storytime in a New Way

August 4, 2025

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Baby Evie Joins in on Pig Fun with New Season of ‘Peppa Pig’

August 4, 2025

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Families Can Step into Heeler Fashions with Converse’s Bluey Collection

August 4, 2025

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The New Woof & Co. Doll Line Is Pawsitively Perfect

August 4, 2025

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Expert Review: Winning Moves Games’ Scrabble Slam

August 3, 2025

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Expert Review: Hasbro’s Peppa Pig Peppa’s Big Family House

August 2, 2025

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Race to ‘Roblox’ for a Sonic the Hedgehog x The LEGO Group Takeover

August 1, 2025

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Expert Review: NKOK’s Mean Machines R/C Rock Crawler Series

August 1, 2025

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Tytan Toys Mixes Disney Magic into its New Jumbo Magnetic Tiles Line

August 1, 2025

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Summer Blockbuster Toys on Fox News Edge

August 1, 2025

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AS SEEN ON TV

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NEWS

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Bakugan and Roblox Are Collabing to Create Every Kid’s Digital Dream

The second half of ‘Bakugan: Geogan Rising’ is premiering on Roblox!

August 11, 2021

2 minutes

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Kinetic Sand and Rubbermaid Make Playtime Storage Easy

Sand that isn’t messy? It’s hard to imagine, but Kinetic Sand perfected it.

August 11, 2021

2 minutes

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The Cat in the Hat Is Joining the Tonies Family to Read You Audio Stories

Bring a Cat in the Hat experience home with Tonies, the screen-free, audio entertainment system for kids.

August 11, 2021

2 minutes

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Jakks Pacific Upgrades Perfectly Cute Baby Dolls with Even More Inclusive Features

The baby dolls are available in a wide range of ethnicities.

August 10, 2021

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Lalaloopsy is Back and Still Sew Cute!

The adorable dolls are back for their 10th anniversary!

August 9, 2021

2 minutes

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New DC Batman App Immerses Kids in Gotham Using Augmented Reality

Fight side-by-side with Batman against his biggest villains!

August 5, 2021

2 minutes

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Parents Can Now Enter to Win a Thomas & Friends Friendship Set

Get on board with kindness!

August 5, 2021

2 minutes

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Merriam-Webster’s Kids’ Books Are Ready to Train Young Word Masters

Harness the power of word knowledge!

August 4, 2021

2 minutes

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New Barbies Are Inspired By Pandemic Frontline Workers

Plus Mattel is donating money to help families!

August 4, 2021

2 minutes

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ZURU’s 5 Surprise Mini Brands Series 3 Promises More Mini Magic

The reveal videos are all over TikTok!

August 3, 2021

2 minutes

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Take on the Skatepark Nyjah Huston-Style with New Tech Deck Sets

Fingerboarding just got a whole lot more fun!

August 3, 2021

2 minutes

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Say Boo to a New LEGO Star Wars Halloween Special

“LEGO Star Wars: Terrifying Tales” debuts on Oct. 1

August 3, 2021

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NEW TOYS & GAMES

Ages: 5+ MSRP: $21.99

S-NOTE CREATIVE MARKERS PASTEL HIGHLIGHTERS
SHARPIE

Full Details
Ages: 3+ MSRP: $54.99

STORY DREAM MACHINE – DR. SEUSS STARTER PACK
LITTLE TIKES

Full Details
Ages: 5+ MSRP: $99.99

MATH MAESTRO
MAKE MUSIC COUNT

Full Details
Ages: 3+ MSRP: $20

SKILLMATICS SNIP, SNIP!
SKILLMATICS

Full Details
Ages: 4+ MSRP: $36

MACHIE MOLE SIGHT WORDS
SIMPLYFUN

Full Details
Ages: 3+ MSRP: $99.99

DISNEY PRINCESS MAGNETIC TILE SET — 167 PIECE JUMBO CASTLE
TYTAN TOYS

Full Details
Ages: 3+ MSRP: $4.99

ELMER’S GUE PREMADE SLIME — FRUITY SLUSHIE
ELMER'S

Full Details
Ages: 3+ MSRP: $18.99

ELMER’S FLUFFY SLIME KIT
ELMER'S

Full Details
Ages: 3+ MSRP: $21-58

BUILD-A-BEAR 'AVATAR: THE LAST AIRBENDER' COLLECTION
BUILD-A-BEAR

Full Details
Ages: 3+ MSRP: $18.99

ELMER’S GUE GLASSY CLEAR DELUXE
ELMER'S

Full Details
Ages: 4+ MSRP: $5.49-27.99

L.O.L. SURPRISE EYE SPY SERIES
MGA

Full Details
Ages: 6+ MSRP: $39.99

MEAN MACHINES R/C ROCK CRAWLER SERIES
NKOK

Full Details

See more new toys and games

REVIEWS

0-2 (Infant/Toddler)
3-4 (Preschool)
5-7 (Grade School)
8+ (Tweens)

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Kids Can March to the Beat of Their Own Drum with This Set from Jazwares

Drum roll, please… 🥁 Now, hit that beat with Jazwares‘ latest collection of First Act Discovery drum sets. These sleek sets are made for all the little Ringo Star’s in-the-making—or rather, all the moms and dads who want a little Ringo Star in-the-making. The drum sets are made for beginners, and designed for little hands Read more…

June 13, 2018

2 minutes

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This Game of Memory is Just How You Remember It

Let’s face it—a lot of games we used to play as kids now only appear on touch screens or have gone completely extinct. Kids today will have a totally different experience from many of the playthings we marveled over when we were younger. But some games still play great in their original form and don’t Read more…

June 12, 2018

2 minutes

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Flip into Fun with the Frog Life Cycle Puppet

When you think of science toys, you usually think of chemistry sets, coding robots, and outdoor experiments. But how about a puppet? Wait, are you saying a puppet can be a STEM toy? Yes! Thanks to Folkmanis’ Frog Life Cycle Puppet, kids can learn about science with some unplugged classic play. Much like an actual Read more…

June 11, 2018

2 minutes

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This Take Along FIFA Set Scores a Goal with Us

Play Ball! Fútbol! Going to the the FIFA World Cup Russia Arena is cool, but let’s face it—it’s unlikely you’ll actually snag yourself a ticket at this point. Being able to play anytime, anywhere, with your friends with this take along soccer set is even more cool and and very possible thanks to Playmobil. The Read more…

June 8, 2018

2 minutes

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The Suspense Is Real with Watermelon Smash

In Watermelon Smash, it’s smash or be splashed. YULU’s newest party game is made of luck, high stakes roulette, and lots and lots of water! This game couldn’t come at a more perfect time because it’s in the shape of the best summer fruit of all time, a juicy watermelon, complete with vines the players Read more…

June 6, 2018

2 minutes

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Dunk Your Frenemies with the Kaos Splash Tank

If you’ve never had the pleasure of dunking the Severus Snape of your childhood in a dunk tank, I highly recommend it. Full dunk tanks are a little hard to come by, though, so the 4.5-foot Kaos Splash Tank, from Imperial Toy, is a fun, functional, and affordable alternative. Designed for kids ages 8 and up, Read more…

June 4, 2018

2 minutes

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Smell Like A Donut Shop with Color Wonder Scented Stampers

Anyone down for a chocolate chip cookie? How about a banana cupcake? Or maybe some lime sorbet? No need to choose because calories don’t count with the Crayola Color Wonder Mess-Free Scented Stampers. The set comes with a booklet of 12 blank coloring pages, five scented markers, a scented inkpad, and five stamps featuring designs of Read more…

June 4, 2018

2 minutes

Bubbleezz Are Collectibles You Can Squeeze

Get ready for the newest collectible friends you won’t be able to help but squeeze. Bubbleezz, from ORB, will be your new bubbly BFFs. Bubbleezz come in two different sizes—super and jumbo—so you can either display your collection on a shelf or toss them in your backpack for on-the-go fun. With 24 characters to collect Read more…

June 2, 2018

2 minutes

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Immerse Yourself in Jurassic World Alive

Ever wonder what it would be like if dinosaurs walked among us? Wonder no more! Thanks to Jurassic World Alive, a new augmented reality app, you’ll never walk alone. The game, launched through a partnership with Universal and mobile-game publisher Ludia, is the follow-up to the 2015 mobile game, Jurassic World: The Game. Using location-based Read more…

May 31, 2018

2 minutes

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Fall Alsleep Under the Stars with this Dreamy Air Bed

Growing up in the suburbs, and never really being an outdoorsy person (yes! the rumors are true! I don’t camp), I never really got the experience of laying on the grass and gazing up at the stars. My night skies were just black backgrounds lit up by the less-than-fabulous street lights of my small town. Read more…

May 31, 2018

2 minutes

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Jack-Jack Attacks Shows Off Incredible Powers

Raising toddlers can be tough, but imagine if your baby also had superpowers. Jack-Jack Attacks, from Jakks Pacific, brings the most adorable member of the Incredible family to life. Kids can press on Jack-Jack’s tummy to hear him laugh, giggle, babble, cry, shout, and do other baby things. But since he’s Jack-Jack, he’ll also make Read more…

May 29, 2018

2 minutes

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Construct, Code, and Evolve with Jurassic World Kamigami Robots

Time to get these velociraptors a new alpha. Designed for kids ages 8 and up, Mattel’s Kamigami Jurassic World Velociraptor “Blue” Robot Kit is just want kids need to fuel their prehistoric play in the weeks leading up to the highly anticipated Jurassic World: Fallen Kingdom film. Available in two different styles—including Blue and the Read more…

May 25, 2018

2 minutes

Ho Ho Ho-liday Shopping

THE HOTTEST TOYS FOR CHRISTMAS IN JULY

2025 Spring & Summer Gift Guide

BROWSE BY CATEGORY

NEWS & MORE

AS SEEN ON TV

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NEWS

NEW TOYS & GAMES

S-NOTE CREATIVE MARKERS PASTEL HIGHLIGHTERS

STORY DREAM MACHINE – DR. SEUSS STARTER PACK

MATH MAESTRO

SKILLMATICS SNIP, SNIP!

MACHIE MOLE SIGHT WORDS

DISNEY PRINCESS MAGNETIC TILE SET — 167 PIECE JUMBO CASTLE

ELMER’S GUE PREMADE SLIME — FRUITY SLUSHIE

ELMER’S FLUFFY SLIME KIT

BUILD-A-BEAR 'AVATAR: THE LAST AIRBENDER' COLLECTION

ELMER’S GUE GLASSY CLEAR DELUXE

L.O.L. SURPRISE EYE SPY SERIES

MEAN MACHINES R/C ROCK CRAWLER SERIES

REVIEWS