Fans of Lana Rae and Lana’s Life can bring their favorite creator’s world into real life with a new collection launching at Claire’s.
The new Lana’s Life collection debuts June 25 at VidCon and online, before arriving in Claire’s stores nationwide June 30. The lineup includes beauty products, jewelry, accessories, and collectible items inspired by the YouTube and Roblox creator, whose channels have attracted millions of fans.
The collection debuts today at VidCon. | Source: Claire's
The collection includes makeup. | Source: Claire's
The collection includes lip gloss and bag charms, too. | Source: Claire's
The collection launches June 30. | Source: Claire's
A select number of items will be available online. | Source: Claire's
The full collection is available in store. | Source: Claire's
The collection is in collaboration of Lana Rae of the channel Lana's Life. | Source: Claire's
Fans can meet Rae at the Santa Anita Claire's store. | Source: Claire's
Kids can shop lip and cheek jelly balms, scented lip gloss keychains, BFF charm bracelets, face gems, hair accessories, phone charms, and Taba Squishies. The collection includes approximately 45 products priced between $7.99 and $19.99.
The launch is supported by a special Claire’s booth at VidCon featuring giveaways, beauty makeovers, and interactive experiences. Fans will also have a chance to meet Lana Rae at a Claire’s store event in Santa Anita, California.
Beyond the physical collection, the collaboration will extend into Roblox, giving fans another way to connect with the brand in the digital spaces where they already play and create. A selection of products will also be available through a dedicated online storefront beginning June 30 for kids and families.
Families can shop the collection online at claires.com.
