Toys “R” Us is launching Play Day, a new holiday dedicated to the power of play, July 20!
Visitors to Toys “R” Us stores across the globe holiday can enjoy two main activations and initiatives. This first is the Pledge to Play, which is a form customers can fill out and sign asserting their commitment to “make play a priority” and to “vow to create space for joy no matter how busy” they are. Parents who sign the pledge will receive a year’s worth of product recommendations, discounts, and more!
Play Day’s second major component is the Parade of Play, in which little ones can parade through stores. Other Play Day activities will include special giveaways, photo-ops, and more.
This is the second holiday Toys “R” Us has launched, following Geoffrey’s Birthday on Oct. 17. To learn more about how to get in on the fun, visit the Play Day website now!
