Radio Flyer’s first-ever flagship retail store will open its doors this Friday, Nov. 10 in the Woodfield Mall in Schaumburg, Illinois, outside of Chicago after 106 years in business. 

The store opening will start at 9:45 a.m. CT with a ribbon-cutting ceremony and the first 106 customers will get a free gift and an exclusive discount code to use on their first purchase. The event will also feature fun activities for kids, including a balloon artist and face painting, a wagon customization station and other personalized items, test rides on Flyer Bikes, and more. 

“We are overjoyed that the official store opening is finally here and cannot wait to open our doors and show guests all the hard work that has gone into creating the ultimate Radio Flyer experience,” says Robert Pasin, Chief Wagon Officer at Radio Flyer. “From a Race Track where kids can get in the driver’s seat of popular products like go-karts, scooters, and more to a Flyer Bike Shop, test rides, and a service center where new or existing customers have a one-stop shop for their electric bikes, this first brick-and-mortar location is a space for families to experience the joy of Radio Flyer.”

The Radio Flyer store is on level 1 of the Woodfield Mall. 

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.